Audio Technica Now An Official Partner To E Sports Brand Team Atlantis
Audio Technica has clinched a deal to be the official headphones and microphones provider of European e-sports lifestyle brand Team Atlantis, hinting at the audio device manufacturer’s expansion into the e-sports industry. Under the agreement, Audio Technica will be running exclusive discounts and giveaways to enable Team-Atlantis-backed players to enjoy “the same equipment as their favorite players,” according to Rebecca Ward, Brand Marketing Manager for Audio-Technica, who expressed excitement in working with “one of the best teams in Europe....